Why do you need public relations?
Public relations, or PR, is the strategic and authentic management of your reputation.
When it’s done well, and especially when it is consistent over time, it has the potential to be incredibly powerful and directly influence the extent to which your audience trusts and understands you.
Effective PR is effective storytelling.
We are experts at finding your stories and telling them in such a way that your target audience feels an emotional connection with your brand and knows you are for them.
We’ll represent your business by being the first port of call for press & media enquiries. We’ll manage all your media relations, share relevant news, monitor media engagement, make strategic reputational decisions, create ongoing content, and coordinate crisis communications.
The right, strategically-placed press and media attention will significantly raise your reputation, elevate your brand, and bring you to the attention of your most important audiences. We design, implement and manage your press and media exposure on a campaign or retainer basis.
Whether you’re launching a brand, a product, a service or a concept, we’ll support you with a sparkling launch, a glittering event and all the surrounding publicity and press engagement.
Social media and public relations increasingly work very effectively hand-in-hand with each other. Because we provide social media strategy and management, as well as PR, we can maximise your engagement across channels, handle influencer and ambassador arrangements and provide a more comprehensive audience experience.
We work with talented, creative photographers and videographers on a range of shoots and events. From brand and editorial shoots to full product ranges, promotional image banks and event film and photography, we’ll coordinate and direct your shoot to ensure you have exactly the right shots for you.
From social media content, illustrative graphics and supporting imagery, to brand literature and beautifully presented research-led white papers, we are experts at writing and designing the content that you need for your brand.
Whether you’re appearing in the media, recording promotional videos or presenting talks and keynotes at conferences and events, there’s always room for improvement in your delivery. It’s a skill like any other; and we can teach you how to use it your full potential.
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“Annabel and her team are absolutely my go-to experts when it comes to PR and communications… We have always gained the media coverage we aimed for — often more!”
Ellan Campbell-Swann.
(ReVamp, Yorkshire, UK)
“Get some PR va va voom in your life….Firmament style!”
Jo Smedley
(Director and author, Zest Learning, Leeds)
“The Firmament really understood our creative journey, and the power of positioning and brand tone. The result was first class and I couldn’t ask for more!”
Luke Walwyn
(Art Director and Designer, Luke Walwyn Studio, Leeds)